E-newsletter readers hit reply: Don’t disappoint, arrive monthly or weekly, and on Mondays

According to a survey conducted earlier this year to over 300 executives at small- and medium-sized businesses (SMBs), Monday is the preferred day to receive e-newsletters. Although half of those surveyed had no preference, those who did reported that they would rather see them at the beginning of their business week. The timing of email newsletters …

Google Optimizer puts a potent tool in any marketer’s hands

Until this week, the options for marketers who wish to test landing pages were unappetizing. You could create home-grown A/B tests, or you could turn to an online testing system offered by companies such as Offermatica or Vertster. The first option was slow and cumbersome, while the latter was yet another layer of campaign management. Google changed all …

Print and other traditional media spur retail web searches

If you thought pay-per-click (PPC) search engine marketing would make your marketing planning easier, think again. PPC is simple and brilliant: Show online ads to someone who is searching based on the keywords they choose as a proxy for their buying intentions. It’s a proven way to catch qualified prospects when they’re considering a purchase. Within limits, it’s …