Is One Positive Day tomorrow? Rats!

Blogs and other user-generated content (UGC), coupled with search engines, have made negative news spread like online viruses. This news can be extremely harmful to a brand. Often the damage is unwarranted. A good example is the fall-out two weeks ago over the punishing flight delays that jetBlue subjected many of its customers to. Kevin Hillstrom of The Mine That …

Is the music industry returning to street corner busking?

The headline in the February 22, 2007 edition of Rolling Stone was ominous: Labels in Free-fall. It certainly looks that way. It reported that total sales of the top five CDs in January, 1997 was 865,144 units. This January sales fell short of that by 67% — only 285,702 units sold. Yes, that’s a free-fall …

Sticky ideas are made not born

Memes are ideas that spread like viruses. Some are more contagious than others. What makes an idea contagious is a quality that makes people want to share it. Memes must also be memorable — they have to stay with their “host” long enough to spread. A common cold wouldn’t be nearly so common if it didn’t last long enough …

Voice recognition arrives one solution at a time

Voice recognition seems to be a theme in my life lately. I just finished setting up Naturally Speaking on my wife’s computer, so she can save wear-and-tear on her joints by dictating instead of typing. Then I read a piece by David Pogue of the NY Times, about another terrific productivity tool: Voice mail services that take …

Get out your yellow highlighter to emphasize your most important web copy

Two of my favorite sites use a technique to make their short, punchy web copy even stronger. 37signals is a smart, irreverent Web 2.0 developer of web-based collaboration and development solutions. I’ve praised one of their products in this blog: Basecamp, an ASP alternative to MS Project. They market their products through a web site …