Bram Stoker: The original blogger

Tonight’s PBS retelling of Bram Stoker’s Dracula reminds me of a post I’ve been composing in my head for months but haven’t permitted myself to submit. I wanted to write about the storytelling (and marketing!) power of blogs. Thus my hesitation. I refuse to be a party to navel-gazing. In the ten months I’ve been …

Potential risks from homegrown Super Bowl ads rival the action on the field

It’s hard to believe it was eight years ago when Victoria’s Secret aired its first-ever Super Bowl commercial, announcing the live webcast of a Spring Fashion Show. Like yelling free beer in a crowded frat house, the ensuing stampede crashed the company’s servers. The injury! More recently, GM invited consumers to create and post their …