Digital Solid: Marketing Technology ROI

Our very own interactive creative director Clay Konnor was interviewed yesterday on WUWM FM, Milwaukee Public Radio. You can listen to the podcast, but why not see him live? He’s a co-presenter tonight at the Eisner Museum of Advertising and Design. It’s a panel discussion that’s part of an excellent series by 800CEOread.com. Clay offers this advice for those seeking to excel in the interactive design field:

My chief piece of advice is to practice your craft. Really the best interactive designers I’ve ever run into are just well-practiced. They’ve solved similar issues time and time again.

The other thing I recommend is to go through life with your eyes wide open.

Every day I make a point of reading both the New York Times and RealSimple magazine. I listen to both Pat Metheny and Dolly Parton. In the same day. The idea is to expose yourself to a wide breadth of what’s going on. What are the trends, and how can they be used to cause conversions on a site?

The presentation Business Meets Design: A Panel Discussion begins tonight at 7PM. If you’re in the Milwaukee area, I urge you to sign up online and enjoy some interesting perspectives on modern product design.