Archive for January, 2008
CareerBuilder’s plans for grabbing and keeping Sunday’s Superbowl viewers
Written by Jeff Larche on January 31, 2008 – 8:02 am -Like millions of other Americans, I try to catch the Superbowl every year. But I’m a marketer, so my priorities are warped. With DVR remote in hand, I often time-delay the event by 45 minutes at the outset. This is so I can fast-forward through the often painfully one-sided game (and yes, Ron, your Pats will cream the Giants), and focus on the commercials. Laptop at the ready, I hop from one web address advertised to another, seeing the latest trends in corporate integrated marketing. Less strenuous than birding or trainspotting but just as geeky, I chalk the task up to research. But with this research, drinking pale ale is mandatory.
This year CareerBuilder is whetting my thirst for — ahem — knowledge with teaser emails. As usual, they are using the spendy ad space to kick off their annual ad campaign. Something tells me there will be a cool viral microsite to go along with it, to keep the $3 million (which is the reported cost of one of this year’s 30-second Superbowl ad slots) working throughout the year. Here’s their email to me:
Notice that I turned off the graphics to help you focus on the content. Kudos to CareerBuilder for constructing an email that “looks good naked.”
I’ll see you online, CareerBuilder!
Tags: careerbuilder, commercials, superbowl
Posted in Email Marketing, Web Marketing | 2 Comments »
PRISM, a bricks and mortar store analytics effort, takes its cue from e-stores
Written by Jeff Larche on January 28, 2008 – 7:53 am -Tags: david calhoun, nielsen media, pioneering research for an in-store metric, prism, traffic data
Posted in Database Marketing, Web Marketing | No Comments »
Yes, you’ll like the music: The Smart Party system can read you like a playlist
Written by Jeff Larche on January 20, 2008 – 8:58 pm -Tags: drm, music, newscientist, playlists, smart party
Posted in Mobile Marketing | 3 Comments »
Your web site’s messages should show a little humanity
Written by Jeff Larche on January 18, 2008 – 10:22 pm -Tags: a whole new mind, apple, creativity, daniel pink, human, public messages, twitter
Posted in Online Copywriting, Web Marketing | No Comments »
“They all laughed when I said I’d use this headline …”
Written by Jeff Larche on January 15, 2008 – 5:29 pm -Tags: ad writing, careerbuilder, john caples, tested advertising methods, they all laughed when
Posted in Web Marketing | No Comments »
Today record labels may find digital rights management less easy to defend
Written by Jeff Larche on January 11, 2008 – 5:59 am -Tags: drm digital rights management, music downloads, new york times, open source music, record labels
Posted in Long Tail, Web Marketing | 3 Comments »
ProjectStars CEO describes how this new site blends job board with social networking
Written by Jeff Larche on January 7, 2008 – 3:44 pm -Tags: b-to-b, blogging, linkein, malcolm gladwell, member shares, michael beddows, opensocial, projectstars, social network, the tipping point
Posted in Long Tail, Social Networks, Web Marketing | 5 Comments »

