Infoweek and TechWeb launch strikingly familiar b-to-b portal

This week InformationWeek and its affiliated TechWeb introduced CreateYourNextCustomer.com, a b-to-b portal for their reportedly “13.3 million business technology buyers.” I’ve signed up and looked over their downloads and other resources, and I have to say there appears to be some valuable material. The focus of the portal is to help marketing technology pros plan …

Costume company uses political widget to predict election results

If you’re an online costume company whose biggest sales day is in late October (Halloween of course), how do you use social networks and current events to generate buzz? The leader in this category, BuyCostumes.com, created a widget that claims to be an accurate predictor of Presidential election results. Check out this clever way to …