More proof to test your headlines religiously

Those who have been in direct response already know this, but for the uninitiated, heed this advice: You should spend as much time on your headlines as you do on other creative elements … maybe more! Below is a terrific example. It’s an A/B test where the only difference in these two pay-per-click (PPC) ads …

Can you guess the winner in this A/B test?

I’ve been following the site Anne Holland’s* “Which Test Won?” for a while, and was particularly intrigued at this test, for several reasons. As you’ll read if you take the test, one achieved a better email open rate and click-through-rate, while the other was more effective at inducing purchase. Can you guess which is which, …