Can video be the future of “print” journalism, and the salvation of newspapers?

It’s an interesting thought. As anyone watching the industry knows, Craigslist.org and other web-based classified ad services have eroded the financial underpinnings of the newspaper. Last month Mike Cassidy, in MediaPost (registration required), postulated that a new media phenomenon may actually come to the newspaper’s rescue. … Newspapers are in a position to leverage their …

Four secrets to online video demos that break sales records

A friend of mine got his start in marketing as a carnival pitchman. He would travel the country, selling electric blenders from a dusty demo booth. He was good. Really good. He once told me that a key to success on a highly competitive midway was being sure to gather a large crowd. In carny …