More proof to test your headlines religiously

Those who have been in direct response already know this, but for the uninitiated, heed this advice: You should spend as much time on your headlines as you do on other creative elements … maybe more! Below is a terrific example. It’s an A/B test where the only difference in these two pay-per-click (PPC) ads …

Facebook direct response ads prove how little has changed

It’s a common theme among direct marketers: There is little that actually changes as new media spring up and ads adapt to them. Take Facebook. As David Berkowitz discussed in his post today (and also in his MediaPost piece), an ad series that targets people based on their gender and age is making the rounds. …