Give your site a marketing checkup with Web Grader

No system for measuring the marketing power of a site is perfect, but one of the more comprehensive I’ve come across lately is WebSiteGrader.com. This system takes your web address, looks over the site, and reports back on features such as the following: How optimized your site is for search engines How well you’re placed …

Survey of marketing tech types finds ROI strongest for search and internal email tactics

A recent survey has shed light on what one breed of marketing professionals are perceiving as good bets in terms of measurable return on investment (ROI). The tactic leading the pack is email, sent to an internal — or “house” — list. This is hardly surprising, since it is a relatively low-cost way to announce …