WOM marketing, TwappyHour and Web414 meeting all help to explode myth of online social networks replacing “meatspace”

Mingling at a Business Marketing Association luncheon yesterday, outside the conference room with my fellow “Hello, my name is” attendees, I said something quite naive. I was chatting with a couple of our interns. Referring to the topic of the presentation, word-of-mouth (WOM)├é┬ámarketing, I said, “What we’re going to hear today will be far more …