Visualizing bounce rates using brownie charts

Today on Jason Fall’s Social Media Explorer, I discuss my new favorite data visualization technique — one that I’m starting to move into production with web analytics reports I create for clients. Its official name is the Tree Map, but as I mention in that post, I prefer to call it The Brownie Chart. That …

Overcoming the treachery of analytics

What do these three quotes have in common? “Worship no false idols” — The First Commandment in the Old Testament “If you meet the Buddha on the road, kill him” — Zen adage “Become a ruthless killing machine when it comes to metrics/data” — Avinash Kaushik in a recent blog post. If you guessed that …