Online eye contact triggers altruism

This week I presented my C2 training course, Web Design & Content that Delivers ROI, at Proven Direct. One technique I discussed was the uncanny ability of a type of online graphic to attract attention (as measured by eye scan heatmaps) and move people to action. A lot of ads have used this technique, either …

What was sorely missing from yesterday’s iPad unveiling was … Graffiti?!?

Yesterday’s unveiling of the Apple tablet, which we now know is called the iPad, showed a device with a larger surface than the iPhone / iPod Touch. It allows for a better reading and video experience and provides improved ways to do things like manage emails and photographs. Largely unaddressed with this release is a …

Research proves it: People like it when your web site is nice to them

As mentioned earlier in this blog, Daniel Pink has done informal research into how your web site’s prompts and error messages could stand a little humanity. Now there is formal research to back this up. New Scientist magazine (paid registration required) covers research that proves “computer glitches would be a lot less annoying if the …