Build a Google Analytics campaign spreadsheet that also crafts the links!

Dorcas Alexander wrote on the Luna Metrics blog recently about an important and often-overlooked topic: Organizing the campaign information you can gather in Google Analytics. I’m following up here with a way to document your campaigns. This method also solves the problem of constructing the special URLs used to create those campaigns in the first …

Finding B2B leads from your web logs

Occasionally I share links to blog posts of others in my industry. Some things are too good to keep to myself. Here’s a perfect example, from Luna Metrics: We have a customer who considers the SEO we do for her to be one of her “sales channels” and we get ranked along with her other …