It’s time we deliver great mobile web experiences

Forty years after putting a human on the moon, we’re faced with the same question we had that day: Now what? My vote is not moon colonization, or sending people to Mars. No, let’s do something really challenging — but arguably far more beneficial. Let’s finally deliver stellar mobile web experience. I’m proposing this in …

How little do web users read? Even less than you think

Before you struggle too hard and long over that golden prose you’ve drafted for your web site, consider this statistic, as cited on Jakob Nielsen’s USEIT.com site last week: On average, users [in the study discussed] will have time to read 28% of the words if they devote all of their time to reading. More …

If Strunk and White worked in adjoining cubicles

My dusty but beloved writing stylebook by William Strunk and E.B. White urges the reader to use active voice, not passive voice. The AP Stylebook agrees, adding: Write in an inverted pyramid, with key information in the first sentences, and supporting but less vital facts trailing behind. All of this conforms to how people consume …