Cure for online ad doldrums: Unleash the artists and drive transactions

This post by David Koretz, in last Thursday’s Online Publishing Insider (registration required), put it well: According to IDC, the average user spends 32.7 hours each week on the Internet, and only 16.4 hours watching TV. So while Internet usage is double that of television, [online ad spending] lags dramatically. In 2008, Internet advertising revenue …