Tag: HarQen

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Check out this archive for some online ad inspiration

Four years ago, when I first started this blog, one of the first members of the “legitimate” blogging community to pay me notice was James A. Gardner. At the time he was a senior director at Aquent. He also had one of the most ambitious “hobby blogs” I’d ever encountered. It’s Adverlicio.us, a site that’s still going strong. Its tag line is The World’s Tastiest Collection of Online Advertising.

Tasty and comprehensive!

It was an impressive site when I first checked it out, a constant source of inspiration and competitive intelligence. It has recently gotten better. I especially like the category of Ads By Brand.

The ads are also tagged well. I clicked on the tag “Films” (found in the tag cloud, in the right column) and saw the ad to the right for The Social Network.

It’s hard to believe James is still at this archive site — all while serving as marketing director for the Boston computer hardware start-up Litl. I know from my work as marketing advisor of HarQen how demanding that can be!

Do check out this useful resource, and me know what you think of it.

Note: My first mention of the site in a post was Ads with prancing cowboys may annoy, but they sure do work

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Voice: The original rich media

I had a fun time talking to the group this morning at UnGeeked Elite. I spoke about the power of voice asset management. If you’d like to know more, here’s a post recently on our VoiceScreener blog, by our CEO, Kelly Fitzsimmons, describing Voice as an Asset (VaaA).

I promised to post a mind map of the post-presentation discussion. Here it is (click to expand):

Also, if you want to check out that TEC video, here’s my original post about it, Jeff Han’s demonstration of multi-touch screens. I was wrong in that it’s more slanted than vertical, as I had said in the presentation. I had seen another video of him demonstrating the screen somewhere else, and that one was more vertical, and shot more at a distance.

Finally, Jonathan Brewer, (@houseofbrew) of FirstEdge Solutions had dared me to show him that super-comfortable office chair I work on. Here’s the photo I just posted of it on TweetPhoto (click to expand):

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Why I joined HarQen

Today was my first day as a HarQen team member. Although my title is Director of Client Services, I’ll be wearing many hats. What, you haven’t heard of HarQen yet? You can be excused. During its young life, the members of this lean start-up have built from scratch a set of web-based services in an entirely new category: Voice Asset Management (VAM). It is ambitious in the extreme — and leaves little time for a focused PR effort.

That’s one place where I come in. I’ll be wearing many hats here, but two are social media “ambassador” and PR leader. I’ll be helping HarQen clients share their stories about these astounding services. Chief among those offerings is VoiceScreener, a way to vastly improve the quality and speed of hiring.

I know from personal experience the value of the VoiceScreener VAM system. (Yes, VAM. There’s that acronym again. Here’s another for you: VaaA, which stands for Voice as an Asset.)

In a previous life I was the defacto recruiter for the digital marketing team I led. One of the most grueling searches was when I was looking to hire a truly stellar project manager. VoiceScreener would have helped me, by inviting the dozens of applicants to answer a few guided questions over the phone — all at their convenience, talking to an automated “interviewer.” Answers are turned into the voice assets that can be quickly reviewed, sorted and forwarded — all as easily as processing emails.

One VoiceScreener client brags that the application dramatically accelerates the preliminary phone interview process. He contends it literally doubles the odds that any given applicant is going to be hired. He’s with a large recruiting firm, where twice as many high-quality applicants means, over time, twice as much revenue for him and his company.

Follow me and you’ll likely hear him tell you about it. All I’ll be doing is providing the megaphone.

I’ll be posting fewer entries here, at DigitalSolid, as I focus on the blog at VoiceScreener. I hope you follow me over there. The category of VAM is about to heat up and I’d love to share my experiences in this exciting new adventure.