Twiducate concept is too good to stay in the classroom

Yesterday Naomi Harm give a keynote address at the Lake Geneva Schools Technology Academy, an educational event for elementary, middle school and high school teachers. Although I wasn’t at the event, word reached me about a social media-inspired educational platform called Twiducate. Similar to Yammer (“Twitter for intra-business communication”), Twiducate does not use the already …

How to get non-Twitter users to tweet

You’d think it would be impossible to get those who haven’t signed up for Twitter to get hooked on the immediacy and community of “tweeting.” You’d be wrong. Just now I wanted to watch the statistics while I had the USA – Canada Olympic Gold Hockey Game on the television. I logged into the official …

Ambient awareness is to humans what coconut shells are to an octopus

Eleven months  to the day after David Pogue of the New York Times posted on being a newbie in the “Twitterverse,” I think his piece is still one of the best introductions to the platform. Here’s a sample: I’ll admit that, for the longest time, I was exasperated by the Twitter hype. Like the world …

Watching Twitter sell things like pizza and beer

Most online marketers recognize Twitter’s power to connect people. This virtual network is great for many B2B marketing types. In some ways Twitter — and microblogging in general — is the new Power To Get In. But what about driving consumer business? And here I’m not talking about ephemeral branding. I’m talking about getting people …

Communities have laws; Facebook is no exception

Do you find this as interesting as I do? Look at the box at the top of this screen capture, from Facebook: Sometimes we forget that Facebook is more of a community than some physical neighborhoods. Folks know each other (on Facebook, most everything is only viewable by ordained “Friends”), and people care about how …