Costume company uses political widget to predict election results

If you’re an online costume company whose biggest sales day is in late October (Halloween of course), how do you use social networks and current events to generate buzz? The leader in this category,, created a widget that claims to be an accurate predictor of Presidential election results. Check out this clever way to cause a stir — and sell a vertiable Washington Beltway worth of cardboard masks!


Thank you, Jon Krouse, for the scoop, the good conversation, and the cookie. (Full disclosure: The only payment received was a wonderful Alterra brand Cowboy Cookie, at the coffee shop where we met last week).


What do you think? Is this type of promotion worth it? Let me know your thoughts. I’ll be checking with Jon after the election to see if the ROI on was as strong as I suspect it will be. In the meantime, he encourages you to click through, vote early, and vote often. 🙂