Does giving away your book, ala DRM-free music, make business sense?

When avant-garde rock band Radiohead posted their latest album online, they invited fans to pay whatever price they thought was appropriate — or even pay nothing at all. More recently, bluesy Brit Joss Stone went on record as saying she thought “piracy” of her music was just dandy. She implies that the freely shared music …

Yes, you’ll like the music: The Smart Party system can read you like a playlist

It’s tough to be a host. Will your guests like the snacks? Is there enough room to mingle, and proper ambiance to encourage conversation? And what about the music? This is no idle concern. In the days of special events that support your brand, your role as marketing technologist suddenly makes you responsible for enhancing …

Radiohead and Fake Science meet differing fates in the DRM-free tar pit

This week two emails hit my Inbox within hours of each other. The first was from the site selling Radiohead’s latest CD via download. It was confirming my order, with a specific price tag that was more of a surprise to them than me, since it was I who chose it a few minutes earlier, …