Back in 2008 I discovered that many of my favorite authorities on social marketing had contributed to a one-of-a-kind volume: The Age of Conversation. I was glad to endorse it as a reader.
Now I’m even more excited about Drew McLellan and Gavin Heaton’s latest project — as one of its 171 contributors. Age of Conversation 3 is published by the new digital publishing company Channel V Books. It’s available through all major online retailers, as a Kindle e-book, and in the ePub book format that woks with other major digital readers.
Here’s a quote for the publication press release:
Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox …
â€œWe have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,â€ said Drew McLellan.
â€œAnd it doesnâ€™t end there,â€ adds Gavin Heaton. â€œAs the many authors of this new book explain, the focus may be on conversation, but you canâ€™t participate in a conversation from the sidelines. Itâ€™s all about participation. And this book provides you with 171 lessons in this new artâ€.
The genesis for the series itself has all the makings of a thrilling read: regular correspondence between people around the world; a proactive collaboration between 15 countries; and two marketing professionals who have never met each other face to face, scrambling to learn how to publish a book from the ground up.
Raising Money For Worthy Causes
This book is a good read as well. It’s also a way for its owners to do good works.
The first Age of Conversation raised nearly $15,000 for Variety, the international children’s charity. The next volume raised another $10,000 for the cause. McLellan and Heaton used a social marketing campaign tactic they called the “Conversation Bum Rush,” described in my March, 2008 post.
All profits from the sale of this volume are donated to the Make-A-Wish Foundation, a childrenâ€™s charity nominated by me and a majority of the other 171 authors.