Is datamining Twitter conversations worth it?

What started with a piece by David Berkowitz on MediaPost (registration required), on Ten Ways To Decide If Your Business Should Tweet, has turned into an interesting conversation about using Twitter to support a brand, and especially about measuring those efforts. This conversation has been primarily through this lengthy post from earlier today by Marshall Sponder. …

CNN’s Rick Sanchez on a social media adventure? For real.

Last night I was at a business event. During my mingling, I found myself attempting to convince the PR director of a major not-for-profit organization why she should care about social media. I thought I gave good and relavant arguments, but realized I’d only been partially successful. She agreed that she’d have her organization join …

Wii ad on YouTube literally thinks outside the box

As anyone who is reading the headlines will agree, this has been a harrowing week. Here’s something to put a smile on your face, first passed along to me by David Berkowitz. Watch this YouTube ad for a Wii game all the way through. You’ll agree its creators really did think outside the box. Like …

Facebook direct response ads prove how little has changed

It’s a common theme among direct marketers: There is little that actually changes as new media spring up and ads adapt to them. Take Facebook. As David Berkowitz discussed in his post today (and also in his MediaPost piece), an ad series that targets people based on their gender and age is making the rounds. …

Why the debate about in-house SEM vs outsourced work clouds an important issue

This morning, MediaPost featured “The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate,” by Dave Pasternack (registration to MediaPost is required). The piece begins with Pasternack asserting that in his 10 years in the business, “I’ve never, not once, seen a search campaign created by an in-house team outperform one crafted by a competent …