Research proves it: People like it when your web site is nice to them

As mentioned earlier in this blog, Daniel Pink has done informal research into how your web site’s prompts and error messages could stand a little humanity. Now there is formal research to back this up. New Scientist magazine (paid registration required) covers research that proves “computer glitches would be a lot less annoying if the …

Your web site’s messages should show a little humanity

It’s simple. The reason for Apple’s spectacular success is that, although the human mind is capable of impressive calculation, what makes it uniquely human is its ability to dream. When they aren’t trying to parrot what Windows-based machines do, most Apple products promise a more fertile ground for right-brained thinking. Mostly these products succeed. And …