Communities have laws; Facebook is no exception

Do you find this as interesting as I do? Look at the box at the top of this screen capture, from Facebook: Sometimes we forget that Facebook is more of a community than some physical neighborhoods. Folks know each other (on Facebook, most everything is only viewable by ordained “Friends”), and people care about how …

Pepsico cashes in on Twitter by reporting from its birthplace

Okay, so Austin isn’t really the “birthplace” of Twitter, but it was at the South-by-Southwest (SXSW) tech conference two years ago that Twitter was introduced to the technorati in a big way. I recall reading blogger and anthropologist danah boyd’s posts about her frustration with the system (she had set her cell phone to receive …

Google Latitude brings web closer to place-based networking

Today Google has proved correct the predictions of many, including anthropologist and technology expert danah boyd. For years she has been fond of saying that the next iteration of the web — the much ballyhooed Web 3.0 — will be place-based. In a post of hers from two years ago, she writes the following: I …

The decline of legible handwriting

Although it might not be a harbinger of lost social capital, it is undeniably sad that typing away all day has made most of us strangers to our once-good handwriting. One of my favorite scholars on the subject of technology and society, danah boyd, blogged about this last year. And now her lament has been …

Unilever discovers, then embraces, the power of online social media

As a marketer I read too many cases about companies who do one of the following: Ignore the power of online social media, in spite of their brand being ideal for its careful use Run headlong at this Web 2.0 phenomenon, throwing caution to the wind, only to do more harm than good to their …