Cure for online ad doldrums: Unleash the artists and drive transactions

This post by David Koretz, in last Thursday’s Online Publishing Insider (registration required), put it well: According to IDC, the average user spends 32.7 hours each week on the Internet, and only 16.4 hours watching TV. So while Internet usage is double that of television, [online ad spending] lags dramatically. In 2008, Internet advertising revenue …

Your web site’s messages should show a little humanity

It’s simple. The reason for Apple’s spectacular success is that, although the human mind is capable of impressive calculation, what makes it uniquely human is its ability to dream. When they aren’t trying to parrot what Windows-based machines do, most Apple products promise a more fertile ground for right-brained thinking. Mostly these products succeed. And …