The power of nuance and why words really do matter on the web

When redesigning a site for a client, our team works hard to get sign-off on improving content quality — especially the language used. Getting this level of influence is often a challenge. Large sites usually have many content “owners.” In our experience, few of these domain experts are also experts in optimizing online content, either …

Generation C stands for co-creator — or perhaps chaos?

I don’t envy the marketer of the not-so-distant future who faces a world where the really good alphabetic generations are taken. In the meantime, several “Gens” after Generation X, we’ve circled back to the other end of the alphabet. Or so it appears with the emergence of Generation C. I’d frankly ignore the label, and …