I’ve loved Adobe Workfront for many years, and even posted here four years ago with this news: Adobe to buy Workfront: A big win for marketing throughput. As a primarily customer data wonk, you might be surprised that I’ve fawned over this workflow tool. But data is data. And these two experiences from early in my career helped me understand the value of democratized data to accelerate sluggish production processes:
- While working at my very first marketing firm I used a then-new technique to boost the pace of print production by 20%
- A short time later I helped my brother, who founded and led a precision machined parts factory, to completely rethink how products are produced, greatly improving revenue and profits.
The technique that unlocked these improvements was the same for both. It was a workflow optimization approach called the Theory of Constraints, as described in the worldwide best selling business book, The Goal.
My older brother, Brian, was a brilliant business operator. He has sadly passed away, but not before telling me that The Goal was “The best business book I’ve ever read.” That’s extremely high praise, if you talk to anyone who worked with him.
Join Me At Adobe Summit
In keeping with a theme I started with my last post here, Going to Adobe Summit? Here’s one reason I’d love to connect with you there, I’ve co-written an eBook that resurrects the thinking of a business leader whose lessons may be overlooked by modern marketers. That would be a shame.
In this eBook, I examine the innovations of The Goal‘s author, Eliyahu M. Goldratt, through the lens of solving the vexing challenge of Content Supply Chain. It turns out the data coming out of Adobe Workfront is perfect for using the Theory of Constraints to identify and fix workflow bottlenecks.
I invite you to see for yourself. You can download this free eBook here.
And if you’re attending Adobe Summit, seek me out. I’d love to talk about this important digital marketing tool and the concept that can turbocharge it.