Need to reach B2B buyers? Ignore social media at your peril

Business-to-business (B2B) marketing executives may comfort themselves that they don’t have to think about social media because, “That’s for consumer products.” That excuse has just been exploded by Forrester Research. Although no one should storm into an uncharted jungle unprepared, Forrester advises that B2B marketers had better start donning their pith helmets and sharpening their …

Infoweek and TechWeb launch strikingly familiar b-to-b portal

This week InformationWeek and its affiliated TechWeb introduced CreateYourNextCustomer.com, a b-to-b portal for their reportedly “13.3 million business technology buyers.” I’ve signed up and looked over their downloads and other resources, and I have to say there appears to be some valuable material. The focus of the portal is to help marketing technology pros plan …