Visualizing bounce rates using brownie charts

Today on Jason Fall’s Social Media Explorer, I discuss my new favorite data visualization technique — one that I’m starting to move into production with web analytics reports I create for clients. Its official name is the Tree Map, but as I mention in that post, I prefer to call it The Brownie Chart. That …

Overcoming the treachery of analytics

What do these three quotes have in common? “Worship no false idols” — The First Commandment in the Old Testament “If you meet the Buddha on the road, kill him” — Zen adage “Become a ruthless killing machine when it comes to metrics/data” — Avinash Kaushik in a recent blog post. If you guessed that …

Counting unique site visitors shouldn’t be so hard

If you and I pulled up a site’s analytics, and I asked you to show me the key performance indicators (KPIs), the chances are good you’d start with Unique Visitors. Google provides that figure near the top of its Google Analytics (GA) dashboard. Behind that number is a story that can make the best of …