Smart business decisions come from simplifying problems. Bars can help!

Solving complex business problems “ain’t always rocket surgery,” to cite a colloquialism I just discovered. It often boils down to a little bar and a big bar. As an outsider, I have the luxury of both working with data scientists and in gentle opposition. The first part is easy. Data scientists work with my clients’ …

Dashboard liberation: Excellent Analytics moves Google application to Excel

Although it’s easy to bash Microsoft, over the years a handful to tricks have made me an avid fan of Excel. Pivot tables and relational look-ups (all hail VLOOKUP!) are two arrows in my web analytics quiver. I’ve just added another. If you work in Google Analytics a lot, you should too. Excellent Analytics is …