DigitalSolid.com is the business site of data strategist Jeff Larche, including two decades of thought leadership covering the ever-expanding topic of marketing technology.
Jeff has worked at some of the world’s largest digital agencies to design, build and operate customer analytics and personalization systems for clients of all sizes.
- Marketing Analytics
- Customer Testing and Personalization
- Insight Generation
- Integration of Customer and Prospect Data with AdTech (DMP)
- Integration of Customer Data with Campaign Management Systems
- Digital Marketing Strategy and Direct Response Advertising
He has a strong track record in fostering digital transformation within some of the world’s largest enterprises, and possesses a mastery of Adobe Analytics and Customer Journey Analytics, Adobe Target, Adobe Launch and their integrations with Adobe Experience Platform CDP.
He also has expertise in Tealium’s and Optimizely’s digital marketing platforms.