Make your press releases behave more like blog posts

Reading my headline, you may be thinking, “Why would I even want the press releases on my corporate site to be more blog-like? Aren’t blogs kind of, well, flaky?” The answer has to do with three dimensions of a sound digital communication strategy: Improved engagement Improved compliance Improved search engine presence Improved Engagement Here’s what …

Use your smallness to out-maneuver competitors in search engines

Many say our Founding Fathers won independence simply due to effective military strategy. They exploited their smallness — seemingly appearing out of nowhere and just as easily melting back into their surroundings. In this way the greatly out-gunned militia of George Washington prevailed over King George II and his army. This same approach helped the …

Search conversion lift seen from social media

On Friday I gave a presentation in Chicago, at Loyola University, on social media and compliance. We covered many topics dear to the hearts of those who participate in social media and would prefer not to go to jail due to SEC or HIIPA violations. Left to other presenters was the topic of social media’s …

Employers of marketing and PR pros are undervaluing a key skill

Online newsroom specialists iPressroom recently surveyed businesses to see what sorts of skills they are looking for in their marketing and PR pros. The survey had a small sample size, as many of these do, and this report’s many charts read far more into the results than can be reliably concluded. But I credit its …

PPC landing pages start talking at the 200th click

There’s a trick to conducting pay-per-click (PPC) campaigns on a shoestring. Larger campaigns buy popular keyword phrases. They consequently generate a torrent of clicks. Smaller campaigns, on the other hand, must make similar decisions success using a comparative trickle of data. So how do small-time marketers know when they have enough information to make reliable …