More proof to test your headlines religiously

Those who have been in direct response already know this, but for the uninitiated, heed this advice: You should spend as much time on your headlines as you do on other creative elements … maybe more! Below is a terrific example. It’s an A/B test where the only difference in these two pay-per-click (PPC) ads …

Online surveys as brand awareness Trojan horses

Another offline marketing tactic goes online. For years, some face-to-face or phone surveys during election seasons have been used to start or intensify voter opinion. Most of us have heard of these tactics, but if you haven’t, here’s an example: “Hello, I’m doing research on the local senatorial race. Here’s our survey question for you: …

Multi-touch screen tables interact with casino patrons

Since Jeff Han first presented multi-touch screen technology, there has been a great deal of speculation on which industry would be first to make use of it. The industry first to reap profits from another breakthrough technology — personal video players — was not surprising “adult entertainment.” But manipulating images on a cool glass monitor …

The decline of legible handwriting

Although it might not be a harbinger of lost social capital, it is undeniably sad that typing away all day has made most of us strangers to our once-good handwriting. One of my favorite scholars on the subject of technology and society, danah boyd, blogged about this last year. And now her lament has been …

How little do web users read? Even less than you think

Before you struggle too hard and long over that golden prose you’ve drafted for your web site, consider this statistic, as cited on Jakob Nielsen’s USEIT.com site last week: On average, users [in the study discussed] will have time to read 28% of the words if they devote all of their time to reading. More …