Studying a Twitter ecosystem one user at a time

If you’ve been following my (roughly) monthly posts on Jason Falls’ blog you know that I’ve taken this tack: On his blog I cover the key concepts of a particular web analytics approach, then provide additional support for that idea here. A recent example is from two months ago. I posted about the use of …

How to resolve those infuriating analytics discrepancies

Yesterday I was conducting a “Web Analytics Forensics” session with a new client. They posed a common question: The monthly reports on clicks that they were getting from suppliers of their ad buys were off by 10 percent — sometimes even more — compared to their own Google Analytics metrics. The number differences were veering …

Finding B2B leads from your web logs

Occasionally I share links to blog posts of others in my industry. Some things are too good to keep to myself. Here’s a perfect example, from Luna Metrics: We have a customer who considers the SEO we do for her to be one of her “sales channels” and we get ranked along with her other …