The power of consequential strangers

Social network marketing (a.k.a. “social media”) has a mystique that will soon fade. That is both inevitable and a good thing. It’s an effective technique that will join other similarly important marketing tactics. But hey, it’s not a cure for cancer. In fact, it ain’t even a shortcut to success, fame or riches! At its …

MindJet adds Gantt charting to its mind mapping software

I’ve been an advocate of mind mapping for years, and have recently talked about my preference for using MindJet.com’s mind mapping product, MindManager. I even demonstrated its power, while leading a discussion about rich digital media, at an UnGeeked Conference in May. I find the system a huge time-saver. Now MindJet has upgraded their software …

The time wasn’t right for Google Wave

One of the first adding machines was created in the mid-1600s. It took another two centuries before they were common in the workplace. Did adding up figures suddenly become more difficult or error-prone after two centuries? What exactly about numbers changed in the late 1800’s to make this new technology so suddenly appealing? Of course …

Counting unique site visitors shouldn’t be so hard

If you and I pulled up a site’s analytics, and I asked you to show me the key performance indicators (KPIs), the chances are good you’d start with Unique Visitors. Google provides that figure near the top of its Google Analytics (GA) dashboard. Behind that number is a story that can make the best of …