Netflix and Amazon customers are zooming past an inflection point

An inflection point is a term from calculus. It’s a place where a charted curve changes direction. Inflection points make interesting charts. They can also be harrowing for passengers zooming along the curve, hanging on for dear life. Just ask today’s struggling newspapers, publishing houses and record labels. Many would tell you that passing an …

Web design tips to get the most out of Google Analytics

If you’re redesigning your site, or working on a redesign for others, isn’t it time to stop and think about how you’ll be measuring success? Follow these six guidelines to ensure that the output of what you produce won’t be left to guesswork. These recommendations will help you design your new site in a way …

Twiducate concept is too good to stay in the classroom

Yesterday Naomi Harm give a keynote address at the Lake Geneva Schools Technology Academy, an educational event for elementary, middle school and high school teachers. Although I wasn’t at the event, word reached me about a social media-inspired educational platform called Twiducate. Similar to Yammer (“Twitter for intra-business communication”), Twiducate does not use the already …

Can you guess the winner in this A/B test?

I’ve been following the site Anne Holland’s* “Which Test Won?” for a while, and was particularly intrigued at this test, for several reasons. As you’ll read if you take the test, one achieved a better email open rate and click-through-rate, while the other was more effective at inducing purchase. Can you guess which is which, …

Jim Raffel to talk about business blogging strategy at Milwaukee Likemind

As co-host of Milwaukee Likemind (search for #MKElikemind on Twitter), I never fail to enjoy the presentations. True, I help to choose the content … but take my word for it. I’m also constantly surprised by the fascinating twists and unexpected tangents these conversational events take. Haven’t you waited long enough to check one out? …