World Cup win was also a triumph for Edward Tufte

The U.S. just won a pivotal game in the World Cup, and it was a squeaker. I “watched” it while working, using an amazing new data visualization app on the New York Times website. One tab in particular reminded me of the teachings of data visualization guru Edward Tufte. It showed an easy-to-read display of …

Thoughts on Likemind: Guerrilla Marketing was easier back when it was harder

Guerrilla marketing, a concept coined by Jay Conrad Levinson and made popular during a simpler pre-Internet age, was never as easy as it sounded. The Internet’s arrival as a marketing tool didn’t make guerrilla marketing less relevant. It did heap on potentially detrimental distractions. I was reminded of this when Jon Mueller announced the topic …

A steak-scented billboard: Who ever sausage a thing?

This What’s In Store post reported on a billboard that not only visually evokes a juicy steak — it smells like one. Here’s an excerpt: Commuters [on a North Carolina highway] may find a new aroma commingling with exhaust fumes: The smell of grilled steak, coming from a billboard designed to entice shoppers by appealing …

Online surveys as brand awareness Trojan horses

Another offline marketing tactic goes online. For years, some face-to-face or phone surveys during election seasons have been used to start or intensify voter opinion. Most of us have heard of these tactics, but if you haven’t, here’s an example: “Hello, I’m doing research on the local senatorial race. Here’s our survey question for you: …