How to get non-Twitter users to tweet

You’d think it would be impossible to get those who haven’t signed up for Twitter to get hooked on the immediacy and community of “tweeting.” You’d be wrong.

Just now I wanted to watch the statistics while I had the USA – Canada Olympic Gold Hockey Game on the television. I logged into the official Winter Olympics site. I found paydirt — and a surprising real-time Facebook status feed. You can click the image for one that’s easier to read:

What struck me about the Facebook feed is I didn’t have to log in. Since I already had Facebook loaded in another browser window, it immediately gave me the opportunity to add my own two cents to the cheering / jeering session. I didn’t, but I did find the flow of other people’s comments to be a fun addition to my solo enjoyment of the game.

I’ve written before about how Facebook is a perfect set of social media training wheels for the newbie. This is more evidence.

Tuesday’s Milwaukee Pecha Kucha Night will blow you away

Twenty slides, twenty seconds, 120 minutes of anarchy.

That’s the promise behind the upcoming Pecha Kucha event, to be held at the Sugar Maple, on the corner of Lincoln and Kinnickinnic in Milwaukee. Judging from the names I recognized among the list of presenters, this PK Night should be the best yet.

No Cover

Yep. It’s free to get in this time. And because it’s held at the Sugar Maple, there will be a huge assortment of microbrew and imported beers.

Pow? Free? Wow

That’s right. The first 20 people through the door receives a copy of Andy Nulman’s Pow!

Milwaukeans Watching a Pecha Kucha Presentation

As Always, Diverse Topics

Watch presentations that last no longer than seven minutes, on the following:

  • Green Homes
  • Coffee’s Global Impact
  • “I Don’t Dance, Don’t Ask Me”
  • Brewing Beer
  • “Novembeards”
  • The Three Brains of Humans

… And much, much more!

Presenters include James Carlson, Jim Chambers, Fred Gillich, Steve Hawthorne, Ryan Matteson, David Ravel, Winston Smith, Mike Brenner, Betty Blexrud-Strigens, and Jim Warchol.

It all starts at 8 PM this Tuesday, February 23, 2010. I’ll be there. Will you?

Pecha Kucha Milwaukee
at The Sugar Maple
441 E. Lincoln Ave.
Milwaukee, WI

As always, check in at the official Pecha Kucha Milwaukee site for updates!

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Why I joined HarQen

Today was my first day as a HarQen team member. Although my title is Director of Client Services, I’ll be wearing many hats. What, you haven’t heard of HarQen yet? You can be excused. During its young life, the members of this lean start-up have built from scratch a set of web-based services in an entirely new category: Voice Asset Management (VAM). It is ambitious in the extreme — and leaves little time for a focused PR effort.

That’s one place where I come in. I’ll be wearing many hats here, but two are social media “ambassador” and PR leader. I’ll be helping HarQen clients share their stories about these astounding services. Chief among those offerings is VoiceScreener, a way to vastly improve the quality and speed of hiring.

I know from personal experience the value of the VoiceScreener VAM system. (Yes, VAM. There’s that acronym again. Here’s another for you: VaaA, which stands for Voice as an Asset.)

In a previous life I was the defacto recruiter for the digital marketing team I led. One of the most grueling searches was when I was looking to hire a truly stellar project manager. VoiceScreener would have helped me, by inviting the dozens of applicants to answer a few guided questions over the phone — all at their convenience, talking to an automated “interviewer.” Answers are turned into the voice assets that can be quickly reviewed, sorted and forwarded — all as easily as processing emails.

One VoiceScreener client brags that the application dramatically accelerates the preliminary phone interview process. He contends it literally doubles the odds that any given applicant is going to be hired. He’s with a large recruiting firm, where twice as many high-quality applicants means, over time, twice as much revenue for him and his company.

Follow me and you’ll likely hear him tell you about it. All I’ll be doing is providing the megaphone.

I’ll be posting fewer entries here, at DigitalSolid, as I focus on the blog at VoiceScreener. I hope you follow me over there. The category of VAM is about to heat up and I’d love to share my experiences in this exciting new adventure.