Month: November 2009

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Pecha Kucha Milwaukee wants YOU to make it brief!

The Milwaukee chapter of the internationally-acclaimed Pecha Kucha Night has been on a bit of a haitus. That will all change, come February. Organizer Jon Mueller of 800 CEO Read posted on the central PKN site that he and his team are already looking for speakers:

If you’ve attended an event, you can’t deny that you haven’t thought about what you could present, right? Now’s the time.

We’re planning the next event for February 2010, and want to have you involved. We’re going to make this one the biggest and best yet. So, email me your idea, some sample images you’d use in your presentation, and a brief bio, and I’ll get back to you asap with more info: jon [at sign] 800ceoread [dot] com.

Looking forward to hearing from you, and of course to the next PKN!

Thanks,
Jon | PKN MKE

PKN MKE

I’ll back Jon up on this. The 20-slide / 20-seconds-per-slide format is a blast to watch, and it’s even more fun to present. Check out links below, and contact Jon. You won’t regret it.

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Measuring your business blog’s success

This afternoon I gave a presentation on business blogging, as part of SOHObiztube.com’s The Draft, an all-day social media workshop.

The last part of the presentation was on my favorite tools for monitoring conversations, as well as the conversions that a business blog initiates. Here’s the list:

Google Analytics — This is still my favorite way to monitor all blog activity. It is fairly easy to configure, it provides a great way to measure conversation (Google calls them “Goals”) and offers benchmarking with other blogs. Price: Free

Technorati — This site provides simply but helpful ways to track the growth of your site, by comparing its “popularity” to others and showing all backlinks (also known as “pingbacks” to your blog from others. Price: Free

CrazyEgg — This is new to me, and admittedly untried. But I like their visualization tools. The one below is a heatmap showing likelihood to click (not to be mistaken for an eye-scanning heatmap). Price: Plans vary in cost

Crazyegg.com Heatmap

Feedburner — This service, which was acquired two years ago by Google, is an industry favorite for monitoring how many people subscribe to you. It even has a badge, showing the number of subscribers you currently have. If you are reading this near the day it was published, you’ll see that the current theme of my blog displays the badge near the top of the righthand column of every page. (As of this morning, I had 365 subscribers. Thank you one-and-all!) Price: Free

There. That’s my list. What’s yours?

I had a great time talking to the group today, and invited them to post their questions about business blogging here in the comments section. I’m also inviting all of you to let me know what your favorite blog measurement tools are. I’m especially curious if you’ve used the CrazyEgg product line-up. If so, what do you think of it?

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