Danger: Under Construction placeholders are worse than irrelevant

Any “Watch This Space” or “Under Construction” placeholders you see on sites mean little to the typical visitor. Their interests coincide less with your corporate interests than you could ever imagine. Evidence: Bounce rates on sites of 50% or higher are the norm. A typical adult web visitor has little patience for the sort of …

Using fMRI “heatmaps” to understand online shopping behavior

Heatmaps to observe eye movements of online shoppers have been around for a while. They’re quite helpful. But in a perfect world marketers would get direct consumer intelligence. They’d see maps of consumers’ “emotional flow,” displayed dynamically as shopping decisions are taking place. Brace yourself. We’re getting our wish. Armed with fMRI imagery, emotional heatmaps …

Social networks and fundraising, Part 2

Below is a story far more personal and close-to-home than Part 1. This story illustrates how some extraordinary people — including co-workers and friends, but also connections I’ve initiated and fostered on Twitter and Facebook — helped improve and brighten the lives of some of Milwaukee’s under-served. The fundraising took place last month, for an …

Social networks and fundraising, Part 1

Shortly before Thanksgiving, a post on Twitter asked me and others on this friend’s network of “tweets” to consider helping in the building of a classroom in an African village. The link that was embedded in the tweet provided the details necessary to authenticate the appeal, and five minutes and one Paypal transaction later, I …

Online display ads prompt more searches and lift conversions

A recent study reported in eMarketer (results graphic below) shows a surprising boost in organic searches when consumers are exposed to an online display ad. What is especially interesting is the variation by industry: (Could it be that display ads in certain industries are more effective than others? I’m guessing that’s at least part of …