Social media powers fundraising for an African classroom

This morning I contributed to TweetsGiving, and I urge you to as well. It’s an excellent cause, and it can give you a first-hand experience in the power of social media. As the name implies, what is propeling this two-day fundraising effort is the micro-blogging platform Twitter. As of this post, the total raised is …

iPhone voice recognition app presages a new mobile interface

A newly-launched iPhone application allows Google searches through voice alone. This brings us closer to when non-computing types can work and play in a Web 2.0 world. Imagine: If this future comes to pass, productivity increases in many industries would be huge. More significant to us marketers, large swaths of the workforce will no longer …

Cognitive bias and effective interface design

Joshua Porter recently shared an excellent presentation on leveraging cognitive biases in the design of social networking sites. I’ve followed Joshua’s blog for years, and his thoughts on this subject reinforce my loyalty. You should know that I’ll vehemently defend the time I spend reading his stuff, even if you try to persuade me that …

e-Marketing like your great grandpa did at tomorrow’s MIMA evening event

It’s fitting that a panel discussion about interactive marketing in these uncharted economic waters should be held at a restored hotel built during the depths of the Great Depression. The Ambassador Hotel was designed by the same architects who created some classic movie palaces, including Milwaukee’s Oriental Theater. Join me at a panel discussion tomorrow …

New Wikipedia crawler provides powerful semantic search

As recently as May, the online press was calling the technology behind Powerset a possible “Google-killer,” as well as an acquisition shoo-in. In June Microsoft proved the second prediction when they bought Powerset for roughly $100 million. Microsoft acquired, at the very least, a fascinating toy. Here’s a video showing the power of this company’s …