Data sharing site sifts through the substance of current events

Social networks have sprung up around unexpected applications. One of the most useful, especially in the uncertainty of the last few weeks, is Many-Eyes.com, which is a social data visualization site. The premise is simple: People upload complex datasets that they feel they, and others, would like to analyze. The site then allows them to …

Wii ad on YouTube literally thinks outside the box

As anyone who is reading the headlines will agree, this has been a harrowing week. Here’s something to put a smile on your face, first passed along to me by David Berkowitz. Watch this YouTube ad for a Wii game all the way through. You’ll agree its creators really did think outside the box. Like …

Hear Nancy Hernandez speak to the Milwaukee Interactive Marketing Assoc.

For those who missed it, the Milwaukee Interactive Marketing Association has just posted this podcast of the presentation on Multi-cultural Online Marketing, presented at the Intercontinental Hotel in downtown Milwaukee. As an office of the organization, I’d love to hear your comments on the topic, the locale, and the presentation itself. Especially the topics. What …

Expanded Facebook Lexicon helps marketers understand user zeitgeist

In the early days of radio journalism, reporters would conduct “man on the street interviews,” to get the opinion of “John Q Public.” The news-gathering ritual has extended into television reporting today. The technique makes for interesting coverage of a topic, but opinions recorded are hardly the unvarnished truth. When presented a microphone, all but …

Hazardous journey. Small wages. Bitter cold … Have fun!

Here’s a Help Wanted ad guaranteed to get noticed: Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. It was written by Antarctic explorer Earnest Shackleton, undoubtedly to make it clear that this was one opportunity that slackers could take a pass on. Ironically, the …