Boomers are not bloggers, but they still participate in social media

This morning a colleague passed along this MediaPost research brief, with the sexy but deceptive title: Boomers Are Not Bloggers. It stated what most will find obvious, that Baby Boomers have not “embraced social networking or blogs, despite being heavy users of other online services.” Does this mean you should not focus on a social …

Nick Hornby on why no one is flocking to buy ebooks

A few weeks ago I faced the daunting task of buying a friend a book for his birthday. The challenge: By his own confession, this friend is not a book fan. Most years he’s one of the third of American adults who never picks up a book. But this year he wanted to start reading …

“Declining toward extinction,” opera tears a page from Newspaper’s playbook

What do you do when your newspaper readership is aging and not being replaced with new readers? You publish online, for one, and hope to recoup some of your lost print revenue by selling ads there. Now how do you reach a younger audience if you’re the New York Metropolitan Opera? You go digital as …

New use of Wii controller helps you swim through data

The ability of the Wii controller to sense our relative position and movement through space has created a gaming sensation. Here’s an example of using this same controller to interact with a 3D model, showing uncanny perspective. The implications for how this interface could allow us to explore data are exhilarating. But what data? I …

Facebook direct response ads prove how little has changed

It’s a common theme among direct marketers: There is little that actually changes as new media spring up and ads adapt to them. Take Facebook. As David Berkowitz discussed in his post today (and also in his MediaPost piece), an ad series that targets people based on their gender and age is making the rounds. …