True or false: It takes a network

Last week I suggested that the top-down style of Senator Clinton’s primary campaign may have hindered her effectiveness in competing against Obama’s more networked approach. I wrote that this may be a sign of a new type of leadership — possibly one that can use burgeoning digital networks to lead us out of the dark, …

Does giving away your book, ala DRM-free music, make business sense?

When avant-garde rock band Radiohead posted their latest album online, they invited fans to pay whatever price they thought was appropriate — or even pay nothing at all. More recently, bluesy Brit Joss Stone went on record as saying she thought “piracy” of her music was just dandy. She implies that the freely shared music …

Quantifying community standards one Google search at a time

A Florida lawyer has found a novel use for search engine data in presenting a court case. Defending his client from obscenity charges, Lawrence Walters seeks to show that the “community standards” in Pensacola aren’t as lofty as some might expect. The New York Times lays out his defense tactic in “What’s Obscene? Google could …

True networked leadership builds communities that change the world

There is change afoot at Change.org. This is a blogging site / portal that I’ve watched with great interest since I first decided to research the health of Community in this digital era. Change.org has a bold name and a mission to match. That’s a lot of pressure. So a few weeks ago, the organization …

Why the debate about in-house SEM vs outsourced work clouds an important issue

This morning, MediaPost featured “The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate,” by Dave Pasternack (registration to MediaPost is required). The piece begins with Pasternack asserting that in his 10 years in the business, “I’ve never, not once, seen a search campaign created by an in-house team outperform one crafted by a competent …