Associate with Milwaukee interactive marketers at SWIG

Join me and other members of the Milwaukee Interactive Marketing Association (MIMA) at our May Mixer. It will be held at SWIG, in the Third Ward of Milwaukee. It happens this Thursday, May 22. This event is a terrific chance to catch up with colleagues, learn a thing or two about our fast-changing field of …

Add your own Twitter tactics and resources to this valuable list

Marketing Sherpa ran an interesting piece on Friday on all things Twitter (thanks for the head’s up, Kevin). Its headline, Get Famous Using Twitter to Market Your Company & Yourself, is a tad grandiose, but the content is some of the densest I’ve read in terms of valuable ideas per word. Especially for marketers new …

Your web site should be like the world itself: Inviting and “flat”

When Thomas L. Friedman asserted that The World Is Flat, he was referring to the interconnectedness of this newly networked world. He could have also been referring to the structure of an ideal web site. Why should it be flat? The site needs to offer a way for nearly everyone to efficiently find everything with …

Hey, Milwaukee, it’s pecha kucha! Let’s all go watch a slideshow!

The media have called pecha kucha — that unpronounceable presentation format created by two Tokyo architects — a poetry slam for designers. Except it’s not just for design folks. Writers, photographers, and just about every other member of the creative class have devised and shown these six-minute wonders. Shown where, you ask? Over 100 cities …

How little do web users read? Even less than you think

Before you struggle too hard and long over that golden prose you’ve drafted for your web site, consider this statistic, as cited on Jakob Nielsen’s USEIT.com site last week: On average, users [in the study discussed] will have time to read 28% of the words if they devote all of their time to reading. More …