Why don’t newspapers tout their power to sell across channels?

One thing that separates humans from other creatures is our ability to use the same tool in different ways. The ultimate example is the computer, which has hundreds of uses. But even a doorstop can make a pretty impressive paperweight when push comes to shove. So why is it so tough to sell a print …

Neurotic? Narcissistic? We knew from your email address

A recent study of 100 college students showed that strangers can accurately guess traits like openness, agreeability, neuroticism, conscientiousness and narcissism by looking at a person’s email address. The study was published in The Journal of Research in Personality, as reported today in NewScience (subscription required). The panels’ guesses agreed most with a personality survey …

Real world lessons in social media marketing (SMM)

There are many conferences in a year I wish I could attend, but few lately seem as valuable as the latest Search Media Expo (SMX). (Don’t you agree, Erin?). Then sometimes you get lucky, and stumble across a fellow student’s “really good notes” from the “lecture” you missed. Take for example a post on social …

Can video be the future of “print” journalism, and the salvation of newspapers?

It’s an interesting thought. As anyone watching the industry knows, Craigslist.org and other web-based classified ad services have eroded the financial underpinnings of the newspaper. Last month Mike Cassidy, in MediaPost (registration required), postulated that a new media phenomenon may actually come to the newspaper’s rescue. … Newspapers are in a position to leverage their …

Is “click here” the web equivilent of an ugly red sticker?

A background in direct response can warp a person for life. Just ask a typical ad agency creative director. In a past agency, where I started out as the lone voice in all things direct marketing, I seriously think the creatives wanted to have me committed. I was reminded of that time in my career …