Mindfulness the Google way by Jon Kabat-Zinn

Merlin Mann is one of my favorite productivity bloggers. And similar to how you feel when you learn that two old friends have met and hit it off, I was pleased yesterday to read his post on an influential teacher in my life: Jon Kabat-Zinn, founder of the Center for Mindfulness in Medicine, Health Care, …

B-to-B Viral Marketing Case: Powerboat sales as a window to our current economic squall

Let’s say you’re a company that mines data in a quiet niche — one not known for analytic vigor. You’ve been doing it for years and do it wonderfully. For clients who appreciate your chops, you’re a godsend. But these clients are exceptional in the traditional retail business sector you serve. How, how do you …

Boost your office productivity with a bigger screen

Over the years, many of my co-workers have used two monitors to get work done. Others have swapped “standard issue” monitors for larger ones. Their explanation is always the same. Information work is all about work space real estate, and these set-ups make them more productive. Evidence has suggested to me that they’re right. Now …

Looking for ways to promote your cause? Look no further than this Conversation Bum Rush

As marketing technologists, we are like entomologists in a thriving new ecosystem. Everywhere you look there are new species of creatures flitting about, evolving — it seems — right before our eyes. They may use similar techniques for survival and reproduction, but the combinations employed vary slightly from one to the next, and by observing …

WhoIsSick.org: A mash-up that proves misery loves company

Musical genius Tom Waits once quipped, “Everybody I like is either dead or not feeling well.” This week I took comfort in these words as I was in the throes of a terrible cold. Everyone I knew, it seemed, was either sick or succumbing. As often happens, this got me wondering how widespread the virus …