If Strunk and White worked in adjoining cubicles

My dusty but beloved writing stylebook by William Strunk and E.B. White urges the reader to use active voice, not passive voice. The AP Stylebook agrees, adding: Write in an inverted pyramid, with key information in the first sentences, and supporting but less vital facts trailing behind. All of this conforms to how people consume …

Generation C stands for co-creator — or perhaps chaos?

I don’t envy the marketer of the not-so-distant future who faces a world where the really good alphabetic generations are taken. In the meantime, several “Gens” after Generation X, we’ve circled back to the other end of the alphabet. Or so it appears with the emergence of Generation C. I’d frankly ignore the label, and …

Three sobering facts about today’s use of social networks and mobile media

It’s easy to get excited about the potential of social networks and mobile devices. We’re forever reminded that from a marketing perspective, there’s gold in them thar hills. Yesterday I was able to glean more of the unvarnished truth about both. I attended a couple of excellent panel discussions organized as part of the annual …

Radiohead and Fake Science meet differing fates in the DRM-free tar pit

This week two emails hit my Inbox within hours of each other. The first was from the site selling Radiohead’s latest CD via download. It was confirming my order, with a specific price tag that was more of a surprise to them than me, since it was I who chose it a few minutes earlier, …

BarCamp Milwaukee reflects the wealth of talent and intellect in my city of choice

This afternoon I attended Milwaukee’s second annual BarCamp, which is about a lot of other things, but is primarily smart and creative technologists coming out to play. (The tag clouds below are from the BarCamp Milwaukee site, where attendees are asked to state their interests in the same way that presentations / activities are given …