Powerpoint to the people: A revolution in presentations

On the last day before a holiday weekend, I thought I’d talk about something that’s important for us marketers but also fun. Or at least it should be. The topic of improving slideshow presentations has been covered wonderfully in the past, but there are some great new perspectives you should be checking out, to keep …

Growth of out of home ads reflects our fragmented media consumption

Physicists tell us the universe is ever-expanding, a concept that can make the mind reel. Advertisers trying to reach their target audience know this feeling well, as media alternatives continually fragment and multiply. One solution: Forget about media as we would ordinarily think about them and look to the places your market congregates as the …

When is a Site Map also an FAQ page?

When is a Frequently Asked Questions (FAQ) page the same as a page containing a map of the site? The answer is they’re always both FAQ pages. No one visits a site out of random curiosity. Everyone has an agenda. And ideally, both the navigation of a site (as manifested in the site map) and …

Boost web conversions by greeting search engine visitors with unique content

How often do you come across an account of the same new, breakthrough idea from two different sources within 24 hours? That happened to me this weekend, and even if I had just seen it once I would have found the idea extraordinary. First, I read how Offermatica provides a content management solution that helps with multivariate …

Widgets are catching on for two good reasons

When marketers first realized that user-generated content was a major force to be reckoned with, the next logical question was hard to answer: How? Widgets have emerged as a serviceable start in our attempt at benefiting from this phenomenon. Widgets allow people who have online social network profiles (such as MySpace or Facebook) — or …