To the 2006 ROI Award winner: Your trophy is in the mail

This year, ROI (return on investment) has become a battle cry for marketers in every industry. On this, the last day of the year, I’d like to present a Digital Solid award to the marketing medium that has shown the best overall ROI in 2006. And the award goes to … the envelope please? [sound of ripping paper] …

With frienemies like this, who needs eneriends?

Woody Allen famously wrote, “And lo, the lion will lay down with the lamb. But the lamb won’t get much sleep.” A similar arrangement has led to the coinage of the word “frienemy,” to describe magazine and newspaper publishers that have entered into an agreement with their online nemesis Google. In this agreement, Google is auctioning …

The Metaphysics of Netflix

Ever since Netflix announced that they would pay a million dollars to anyone who could significantly improve their recommendation engine, I’ve wondered what it would take. Now I think I know: a philosopher. For those of you who have been wondering, dozens of individuals and teams have taken the challenge. They’ve downloaded the 10 million-record preference …

New ads called Hosted Conversations link to real-time brand buzz

If you are a brand steward and follow the online buzz about your product, you may have wished for a way to swing your computer screen around and show the world the great things users are saying about your brand. It’s the online equivalent of word-of-mouth. When you hear something good, you want to hear …

Online use of a primal reaction to eye contact

In a previous post, An online ad tip from an eye-tracking expert, I described how the only consistently successful online advertising tactic found by one researcher was the use of a pair of human eyes staring directly back at the web page visitor. These ads drew visitors’ attention like magnets — an important factor, since …